Boost your online visibility and authority with expert off-page SEO services from Yaani Digital. We are the most trusted off-page SEO company, we build trusted backlinks, manage your online reputation, and enhance your brand presence across high-authority platforms. Partner with us to attract more visitors and grow your business online.
In today’s digital landscape, having a website alone isn’t enough to stand out in search results. Off-page SEO services use powerful strategies like link building, content marketing, social media marketing, digital PR, and influencer outreach to build your site’s authority, trust, and relevance in the online market. At Yaani Digital, we combine these proven off-page SEO techniques with data-driven strategies to deliver measurable growth for businesses in Kenya and beyond. In this article, we will show you how our comprehensive off-page SEO strategies can strengthen your brand and position you ahead of competitors.
What is off-page SEO services
Off-page SEO services are strategies done outside your website to boost its authority, trust, and visibility on search engines. They include building high-quality off-page SEO backlinks, improving brand mentions, managing online reviews, and driving engagement through social media and influencer marketing. These actions show Google your site is credible and relevant, helping you rank higher and attract more organic traffic.
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What is the role of off-page SEO services
The main purpose of off-page SEO services is to build your website’s authority, trust, and visibility beyond your site. They help improve search rankings by earning quality backlinks, increasing brand mentions, and driving engagement through social platforms. These strategies boost targeted traffic, grow brand awareness, and position your business as a credible source in your industry.
Are off-page SEO services important to your business?
Definitely, off-page SEO services are essential for your business because they build trust, authority, and relevance in your industry. By earning quality backlinks, brand mentions and positive reviews, your website ranks higher on search engines and attracts more organic traffic. More visibility means more leads, higher conversions, and a stronger online reputation. When combined with technical SEO services, your strategy becomes even more powerful and future-proof.
Differences between off-page and on-page SEO services
On-page SEO services optimize elements within your website, like content, keywords, and technical factors, to improve relevance and user experience. Off-page SEO services, on the other hand, focus on external factors like backlinks, brand mentions, and social signals to build authority and trust. On-page is what you control directly on your site, while off-page shows search engines that your site is credible and popular. Both work together to boost rankings, drive traffic, and grow your online presence.
Key SEO services you can get from us
Outreach services
Our SEO off page work includes connecting your brand with high-authority platforms through strategic outreach. This helps your content gain visibility, build trust with your audience, and attract quality backlinks that drive results.
Guest blogging
We help you publish expert-level content on reputable websites in your niche. This not only earns backlinks but also positions your business as an authority, driving referral traffic and building brand credibility.
Link building
Our link-building strategies focus on earning high-quality, relevant off-page SEO backlinks that strengthen your domain authority. By securing links from trusted websites, we help your site rank higher and attract organic traffic that converts.
Link analysis
We analyze your existing backlink profile to find strengths, weaknesses, and growth opportunities. This data-driven approach ensures every link you build adds value and supports your overall SEO strategy.
Social media marketing
Yaani Digital uses targeted social media campaigns to amplify your content, engage your audience, and boost visibility. While social signals aren’t direct ranking factors, they build awareness and attract natural backlinks.
Digital PR
Our digital PR strategies get your brand featured on authoritative off-page SEO sites through press releases and online media coverage. This boosts visibility, enhances trust, and sends strong authority signals to search engines.
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Content marketing
Quality content drives results. We create and promote valuable blogs, guides, and visuals that attract backlinks, educate your audience, and establish your brand as a leader in your field.
Backlinking and competitor analysis
We analyze your competitors to uncover backlink opportunities and develop strategies to outperform them. By combining competitor insights with targeted backlinking, we help your site dominate the search engine results pages(SERPs).
Local SEO
For businesses targeting local customers, we optimize your online presence for local searches. From managing Google Business Profiles to earning local citations, our team of SEO experts help you show up where your customers are looking.
Brand mentions
We help your brand get recognized on relevant platforms, turning simple mentions into powerful opportunities for authority and visibility. Over time, these mentions strengthen trust and drive organic growth.
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What is the importance of off-page SEO services
Off-page SEO services are important because they build your website’s authority, credibility, and relevance in the eyes of search engines. Quality backlinks, social engagement, and brand mentions signal that your content is trustworthy and valuable. This leads to higher rankings, more targeted traffic, and increased online visibility. Strong off site SEO services also boosts conversions and revenue by connecting your brand with the right audience.
Common off-page SEO mistakes to avoid.
- Some of the most common off-page SEO mistakes include;
- Buying low-quality backlinks
- Focusing on quantity over quality
- Over-optimizing anchor text
- Ignoring local SEO and online reviews
- Understanding social media and PR
These mistakes can hurt your rankings, reduce website traffic, and damage your brand’s credibility. Our team of experts here at Yaani Digital follow a proven off-page SEO list of trusted strategies to help you avoid these pitfalls and build a strong, sustainable online presence.
Latest off-page SEO trends
The latest off-page SEO trends in 2025 focus on building strong brand authority through unlinked mentions and E-E-A-T signals. Multimedia content like videos, podcasts, and shareable posts are driving engagement and high-quality backlinks. AI-powered strategies, voice search optimization, and local or hyperlocal SEO are enhancing visibility and relevance. Influencer partnerships and active social media engagement remain key to boosting trust and organic reach this year.
Our packages
Yaani Digital applies industry-recommended and respected practices. We offer the best off-page SEO services at a very affordable price. Our packages include ;
Link building
Backlinks are like votes of confidence from other websites. This package helps you earn links from trusted off-page SEO sites, which tells Google your website is credible. More credibility means higher rankings and more visitors who are genuinely interested in your services.
Local SEO audits
If you serve customers nearby, this package helps them find you easily. We optimize your Google Business Profile, local listings, and reviews so people in your area can see your business, call you, or visit your store. It’s a simple way to grow your local presence.
Local listing management
Accurate listings support your off-page SEO techniques, improving your local visibility. Our team of experts keep your business listings accurate, up-to-date, and consistent across all relevant directories. This makes it simple for customers to find and connect with you.
Local website content
At Yaani Digital, we create and optimize content tailored to your local audience with relevant keywords and structured data. This helps search engines understand your site and attract nearby customers.
Local SEO tracking and reporting
Data-driven strategies are key to growth. We monitor keyword rankings, local traffic, and conversions to measure the success of your campaigns. Detailed reports help identify what’s working in our off-page SEO checklist and where improvements are needed.
Tracking local SEO campaigns
We continuously track campaign performance, analyze competitor activity, and adjust strategies as needed. This ensures your local off-page SEO efforts remain effective and drive measurable results.
Why choose us for off-page SEO services?
At Yaani Digital, we combine respected and industry-recommended practices with innovative off-page SEO techniques to deliver measurable results. From building quality backlinks to refining technical SEO services, we ensure your business stays ahead of competitors. With Yaani Digital, your brand gains credible exposure, attracts targeted traffic, and achieves sustainable online growth.
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FAQs about off-page SEO services
What SEO service?
An SEO service is a strategy that optimizes your website’s content, structure, and online presence to boost visibility, rankings, and organic traffic on search engines like Google.
What are the 4 types of SEO?
The four types of SEO are on-page, off-page, technical and local SEO.
What is the cost of off page SEO?
The cost of off-page SEO ranges from a few hundred dollars per month for basic packages to over $5,000 for advanced, high-impact strategies, depending on your goals, competition, and service depth.
What is the salary of an off-page SEO specialist?
An off-page SEO specialist in Kenya is paid around KSh 41,700 per month equating to KSh 500,505 per year, depending on experience, skills, and employer.
Conclusion
Off-page SEO is the backbone of building a strong, trusted, and visible online presence. At Yaani Digital, we combine experience, expertise, and proven off-page SEO techniques to earn high-quality backlinks, boost your brand authority, and drive targeted traffic to your site. Through our tailored off-page SEO services, we deliver measurable results that help businesses achieve sustainable growth and stay ahead of the competition. We are the best off-page SEO company in Kenya and partnering with us could see your business ranking higher, getting stronger visibility, and better conversions.
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+254 792 799 564