indexation hygiene
category framework
revenue tracking
Online stores have unique SEO challenges: faceted navigation, duplicate product content, out-of-stock URLs and seasonal demand. We fix the architecture, prioritise your money categories, and align content to buying intent so search drives orders, not just sessions.
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Faceted-nav control — Crawl and index rules that stop millions of filter URLs wasting crawl budget.
Category optimisation — Your highest-margin categories built to win commercial search terms.
Product schema — Rich results with price, stock and reviews to lift click-through.
Lifecycle URLs — Smart handling of out-of-stock and discontinued products to preserve equity.
We map crawl waste, duplication and the categories with the most upside.
Faceted nav, internal linking and schema corrected across templates.
Category and buying-guide content that compounds across the catalogue.
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