analysis method
evidence-based
ranked test backlog
We combine analytics, heatmaps, session recordings and heuristic review to pinpoint why visitors leave. You get a prioritised list of test-ready changes ranked by expected impact, so the next sprint lifts conversion rate, not just opinions.
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Funnel analysis — Exactly where and how much you lose at each step of the journey.
Behaviour review — Heatmaps and recordings that reveal friction users cannot articulate.
Heuristic evaluation — Expert review against proven persuasion and usability principles.
Prioritised test backlog — Test-ready hypotheses scored by expected impact and effort.
We set up the analytics and behaviour tools needed for evidence.
Quantitative and qualitative data combined to find real friction.
A ranked backlog of experiments ready to run.
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